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Data management services
Data Management Services
Data management services - cleaning and updating your database is just half of what we do.
Helping you fully exploit it is the other half.
We offer efficient, intelligent database management services that enable you to be active and agile with prospects, and alerts and responsive to customers.
Database management brings efficiency
Using the latest data innovations, we ensure your data is kept clean, accurate and up to date, so you can communicate with customers and prospect more effectively, and get a better return on investment.
What we do
- Merge, purge and de-duplicate data
- Clean, enhance and validate address information
- Create and host customer-centric databases
- Use suppression tools to eliminate wastage
- Profiling, segmentation and propensity modelling
- Campaign analysis and ROI measurement
- Support from experienced account managers
How you benefit from TNT database management services
Higher response, conversion and retention rates through better targeting
Optimised data quality resulting in higher ROI
Maximised campaign effectiveness boosts profitability
Reduced postal wastage and associated mailing costs (consider TNT inter-site mail as an additional option where relevant)
Improved customer loyalty from accurate profiling
Cost-efficiencies of variable rather than fixed costs
On-site services include:
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