TNT Customers Donate 140,000 Euros to WFP School Feeding Projects

May 21, 2007

TNT, the global mail and express company, today presented a cheque for 140,000 Euros to the United Nations World Food Programme (WFP). The funds will help more than 5,500 children through WFP's school feeding projects in countries like Tanzania, Cambodia, Nicaragua, India and Indonesia.

TNT Express' International Business Unit led a cause-related campaign in 41 countries between October 2006 and January 2007, using direct mail to raise awareness and funds for WFP. The money was collected from among TNT's express services customers who agreed that TNT would donate a percentage of each consignment cost on their behalf.

"TNT's fund raising campaign allowed customers to contribute with TNT to the fight against world hunger," says James McCormac, Chief Operating Officer, TNT's express division. "We sent more than 465,000 direct mail items and achieved excellent response rates. Sharing responsibility for the world that surrounds us is a positive initiative that engages both our employees and customers. That is why I am pleased with the result of our recent campaign. Our mission is to exceed our clients' expectations for worldwide distribution but, if we can do this in a social context, so much better. Equally to have highly engaged and competent people working for the world promotes pride among our employees."

Cause-related marketing, or CRM, uses marketing tools and other methods to join corporate interests to the objectives of non-profit organisations.

TNT has been an active partner of the WFP, the world's largest humanitarian aid agency, since 2002. Each year, WFP provides food aid to an average 90 million people, including 56 million hungry children, in more than 80 countries. TNT has committed its knowledge, skills and resources to helping WFP over five years.

In 2006 alone, TNT invested 6.5 million euros in its partnership with the WFP. Employee fundraising provided an additional 2.4 million euros. Since 2002, TNT has contributed 32.3 million euros to WFP operations, including TNT employees' donation of 7.4 million euros. TNT's contribution includes knowledge transfer, support to emergencies, awareness campaigns, and fundraising projects. TNT also provides hands-on support to the WFP in countries hit by disaster, such as Indonesia, Pakistan, Lebanon and most recently in Mozambique.