TNT has launched a new global strap line - 'sure we can' - which will be appearing across its Express and Post businesses on all vehicles, aircraft and in communication materials and campaigns.

The new strapline is designed to reflect TNT's 'can do'-mentality and the willingness of its employees to go 'the extra mile' to get the job done, helping to differentiate itself from its competitors across the globe. It is also the first time a strapline has been used across all divisions of the delivery giant.

Peter Bakker, CEO of TNT said: "I am pleased that we will start using a statement that truly reflects what TNT stands for. We have shrugged off our shyness and now feel that we need to tell our true differentiating mentality. It's a mentality that applies to all TNT businesses. 'Can do' is simply the way we do things. It's the attitude we all bring to solving problems, carrying out our daily tasks and responding to our stakeholders and the world outside of TNT."

Steve Doig, Director of Marketing, TNT Express Services UK & Ireland, added: "We have always been recognised for having a very strong culture, built on developing our people to have a 'must get through' attitude to serving customers. Now we're putting this right at the top of our communications agenda.

"This attitude is reflected in our approach to solving our customers' problems from delivering a letter to shipping objects that are oddly shaped and do not fit in a standard box or satchel, like transporting a panda bear from China to Spain on time and in perfect condition.

"It is also captured in our CSR initiatives where we show that it can actually be done. For instance we help the World Food Programme to fight hunger by improving its logistical processes and on the environmental front by integrating hybrid and electrical vehicles into our fleet."

Also from today (September 22), the TNT website has been redesigned. The site has been updated to improve the intuitiveness, relevance and accessibility for visitors and to refresh the look and branding in line with TNT's new 'sure we can' strap line.

Enhanced navigation and content will deliver an improved customer experience and further encourage customers to use its full range of convenient business tools including tracking and self service shipping tools such as myTNT.

Several new applications were added to TNT's Group site such as videos featuring topics such as 'sure we can', TNT's strategy and Planet Me. The renewed websites aim to be best in class in terms of accessibility and usability and to stay fully web standards compliant.