Press Release

TNT strengthening european leadership

Publish Date : 27 April 1998 at 11:49 CET - Liége, 27 April, 1998 - TNT, Europe's market leader in global express distribution, logistics and international mail, today unveiled its new corporate identity coinciding with the opening of its new European Express Centre at Liége, Belgium. The company, now under the ownership of TPG, combines new operational capabilities with the industry's widest service offer. This new approach will allow TNT to become the worldwide leader in the industry.

State-of-the-art European Express Centre

The today opened purpose-built European Express Centre at Liége Airport is the most advanced of its kind in Europe and will cater to the company's expected growth well into the 21st century.

TNT has invested NLG 125 million in this greenfield site to provide state-of-the-art handling systems, using specially designed, highly sophisticated equipment. The Express Centre is equipped with six sorting units and is designed to handle 1,000 tonnes of freight per night. The total design of the facility is modular and can expand to cope with future growth.

Ad Scheepbouwer, CEO, TPG emphasised the importance of the European Express Centre to the future of the company, "TNT's business in Europe is growing rapidly" he said, "the new Express Centre offers the fastest and most efficient handling services to customers worldwide giving us a competitive advantage in a demanding market. Through this facility we will handle all consignments within Europe and will provide the connections for the rest of the world. The new Centre, which provides a current capacity of 30,000 packages an hour, provides the potential to handle increased volumes well into the 21st century".

The Liége site, chosen after extensive research, was found to meet all TNT's requirements. The airport is situated in the middle of the air-cargo triangle of Amsterdam, Paris and Frankfurt, with two thirds of the European cargo market within four hours by road. The project has had the support of the regional government, who is keen to develop the Walloon region and to attract international investments. The facility now employs 700 people.

As a result of the opening of the European Express Centre, TNT's European air network will increase its connections to five airports, Seville, Hannover, Frankfurt, Bologna and Nantes and will start to operate its own aircraft to Oporto, Istanbul, Toulouse and Marseille. In addition TNT will introduce this year 3 new B727's to its fleet of aircraft.

A Single Global Brand

The company, which will keep its familiar 'TNT' name, has chosen to present a single global face to customers. "Our single-branding approach responds to our belief that customers want a single service provider, a true business partner that can provide tailor-made solutions by combining different capabilities and areas of expertise," says Ad Scheepbouwer. "Customers will easily be able to identify the name TNT with a full range of services, capabilities and know-how. The unified brand also responds to the process of integration of businesses within the company, under the ownership of TPG which allows us to be more responsive to customer needs."

TNT's new corporate identity has been created by KSDP Design Group, a South African design firm with offices in Johannesburg, Amsterdam, London and Sydney.

"The design of the new corporate identity represents an evolution from the old logotype" says Peter van Minderhout, Vice President Corporate Communications at TNT. "It adds dynamism, conveying the company's true approach to business, a friendlier approach to customers, and a company easy to work with; professional, with a creative streak."

The new TNT logo will be visible in all the company buildings, vehicles, packages and uniforms. The new identity, which will first be introduced in the Benelux, Germany, Italy, the UK and Australia, will be implemented during the next year in the 200 countries where TNT is present.

The added density in TNT's network and the improvement of service capabilities will allow for 'new combinations', the creation of new products and services to fulfil its ambition to achieve the number one position in Europe.

Page publication date: 27 April 1998 at 11:49 CET