Press Release

TNT puts the human touch first in the express delivery industry

Publish Date : 29 September 2014 08:00 CET -


Amsterdam, The Netherlands

TNT calls itself ‘The People Network’

As part of its Outlook strategy, TNT launches a new brand identity highlighting the TNT people and unique European road network. The new tagline, ‘The People Network’, reflects the company’s culture and drive to develop strong relationships with customers. It showcases TNT’s role as a network of dedicated people who help customers grow their businesses.

The new brand starts with an advertising campaign in eight European countries and free trial offers in more than twenty countries. The new advertising campaign is part and parcel of the new Outlook strategy. It positions TNT as the human challenger in the market for small and medium enterprises (SMEs). TNT is a natural choice for these businesses because it believes the client cannot be a barcode but needs to be treated personally.

The People Network
Over the last 70 years, TNT built the most extensive European road and air network for parcels and freight, and scores high on customer friendliness. Tex Gunning, CEO of TNT: "We have a clear strategy to focus on our greatest strengths: our people, their human approach to serving customers and our unique network. Customers are not barcodes and we are not robots. We all relate to what drives our customers: business growth with a personal touch. Taking time to understand what customers really need distinguishes us from others. We are The People Network."

The strategic choice
The new TNT brand identity underpins the company’s challenger position and state of mind. This investment in the TNT brand reflects the company’s strategy to offer customers an even better experience and bolster its European network.

TNT targets profitable growth, with increased productivity and network efficiency.  In the coming months, new commercial initiatives will be rolled out to gain and retain additional SME customers.

The campaign
The roll-out all over Europe –from TV-ads, radio spots and billboards to sales and loyalty programs– shows that TNT is investing in its strong belief that personal contact makes the difference in modern logistics. Dick van der Lecq, MD of the Dutch advertising agency Etcetera/DDB, which created the campaign: "Previously, customers bought products or brands. Nowadays, customers consciously buy a company, its DNA and the people behind the brand. Talking to dozens of TNT employees showed us the only way to express their attitude towards clients: the human transport company. A ‘human truck’ captures that belief in the TV-commercial in one sight. The making of the commercial -partially by TNT-employees- is definitely worth watching on social media."

Within the next ten weeks, new customers will be offered to test ‘the TNT experience’ with one free international shipment up to 100 kg across Europe.

For a preview of TNT's TV commercial and to learn more about the new TNT brand, see our brand page.


About TNT
TNT is one of the world’s largest express delivery companies. On a daily basis, TNT delivers close to one million consignments ranging from documents and parcels to palletised freight. The company operates road and air transportation networks in Europe, the Middle East and Africa, Asia-Pacific and the Americas. TNT made €6.7 billion in revenue in 2013.


For more information, please contact:


Cyrille Gibot
Phone: +31 (0)88 393 9390
Mobile: +31 6 5113 3104


Gerard Wichers
Phone: +31 (0)88 393 9500

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