Press Release

TNT launches "Blue Banana" campaign

Publish Date : 10 February 2015 08:00 CET -


Amsterdam, The Netherlands

TNT launches a large marketing campaign this week designed to support export shipments of parcels and freight to the United Kingdom, France, the Netherlands, Belgium, Luxembourg, Germany, Austria, Switzerland and Italy. The initiative will help SMEs grow and export in Europe’s most important trade region and economic engine.

As of this week, TNT offers new customers a temporary 20% discount off rate card for all export shipments of up to 250 kg to one of these nine countries. The promotion takes effect on 9 February for a period of three months. It applies to day-definite delivery services by air and road. TNT’s existing customers, too, can benefit from the price reduction if they book a shipment to a new export destination within the "Blue Banana".

The "Blue Banana" campaign, named after an expression used to describe Europe’s densest business region stretching from England to Italy, aims to drive TNT’s sales in Europe’s largest express markets. According to Eurostat, more than 70% of intra-European exports of goods are destined to the countries composing the "Blue Banana."

"TNT’s initiative will encourage European SMEs to look beyond their domestic markets. Exporting to Europe, and particularly to the ‘Blue Banana’ countries, has become one step easier with TNT," said Ian Clough, managing director TNT International Europe.

The "Blue Banana" campaign campaign builds on TNT’s recent investments and service upgrades in Europe under the company’s Outlook strategy. These include new flights to Hanover and Venice, a service coverage expansion in Germany, and the ongoing modernisation of TNT’s European hubs and depots.

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About TNT
TNT is one of the world’s largest express delivery companies. On a daily basis, TNT delivers close to one million consignments ranging from documents and parcels to palletised freight. The company operates road and air transportation networks in Europe, the Middle East and Africa, Asia-Pacific and the Americas. TNT made €6.7 billion in revenue in 2013.


For more information, please contact:


Cyrille Gibot
Mobile: +31 6 5113 3104

Gerard Wichers
Phone: +31 (0)88 393 9500

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