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Growing Your Business: How to Appeal to New Clients

A pivotal aspect of growing your business is engaging with new clients and working on how you present yourself as a business.

TNT knows that there are several things you can do to help your business seem more attractive and appealing to other businesses in order to acquire them as new clients and get them to want to work with your business, here’s how:

Identify their wants and needs

If you’re pitching to a specific client, showing that you have an understanding of what they want and need from your business is vital. By doing this you can provide a solution to whatever problem they have within your pitch. By directly appealing to their individual weaknesses, or areas where they could improve, it gives the impression your service is tailored specifically to their needs, giving you a responsive and confident business image.

Case studies

If your business has worked with a company in the same industry as the business you’re pitching to, presenting them a case study can be really beneficial. Not only does it highlight your strengths as a business, it’s also proof that what you do gets good results and best illustrates what you can do to help improve their business. The best way to do this is to put together a portfolio of all the work you’ve done for the said company, and then explain how using a similar strategy could improve their business. Some businesses can be put off working with a company who works with a direct competitor of theirs, so bear this in mind.

Improve your pitch

When pitching your businesses expertise to new clients, it’s essential to be as thorough and informative as possible. B2B marketing is all about the figures and showing them what you can do in numerical terms. A business wants to know how by investing their money in you they can get results. Going through your marketing material with a fine toothcomb to make sure it is coherent and reflective of what your business does is paramount to your success. Make sure it really highlights your strengths and has enough facts, figures and graphs included to visually back up your claims.

Work on your image

How you look, dress and speak when pitching to clients is all a reflection of your brand, so your image certainly needs to be considered. Make sure that the person delivering your pitch is competent and knows exactly how to speak to give off the best impression. Researching the brand you’re approaching thoroughly before pitching to them is crucial to this, as then you’ll have a good idea of what kind of image they’ll like.


Presenting your business as professionally as possible is essential. One way to do this is to ensure that there is uniformity throughout all your marketing materials. This extends to email signatures and offline documentation and helps to give off a better, more professional, impression of your business. When pitching, using presentations which are formatted explicitly in your brand’s style and colour scheme is a great way to give off the impression you’re a business who’s confident in their own brand and can deliver results.

Appealing to new clients is one of the most important ways to progress your business and expand. By following these tips and reviewing your approach from all angles, you’ll definitely be able to appeal to a wider range of clients and expand your business at a much faster pace.