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International Expansion Strategy:

How you can Develop a Top International Business

There are a growing number of businesses turning to the international scene and focusing on improving their product or service offering to export into foreign markets, and really, who can blame them? There are a wealth of opportunities to discover in the nations around the continents and potential gaps in these markets for your product or service to fill.

However, while a big part of this being a success is down to the quality of your product or service, another significant role is that of your business team – more specifically, how well they work on a worldwide scale. They’ll need everything from great personal skills, to cultural understanding, sales techniques and more, so how do you ensure this is the case?

As international business experts TNT have the answers you need in this guide post. Below you’ll find what you need to know to help develop your existing team into a top international business outfit

Have Trust

First and foremost you and your colleagues need to trust in the abilities of one another and work collaboratively to forge the best route forward.

Maintain a Core Value

On the subject of collaboration, you also need to maintain the core values and beliefs of your company when you take it to the international scene. The mottos and desires you have in your current HQ should stay the same wherever your staff are in the world to help establish your brand identity and keep your operations consistent.

Work around Time Zones

Your team needs to be able to manage working over the different time zones. This means that they need excellent organisational skills to find times in different locations where they can communicate effectively at a mutually beneficial time.  

Overcome Cultural and Language Barriers

An effective team of employees will be able to appreciate that different cultures have different attitudes towards business. As such it pays to do a little research around this before you head to client meetings so you don’t cause offence or misinterpret the mood or body language of your potential clients. Similarly, having a second language is advantageous so either appoint multilingual employees or hire translators to use for important meetings and communications.

Have More Face to Face Time

A successful team will strive to make the effort to liaise and speak with clients in person (especially new business opportunities) and again this means being organised. Along with this though, you’ll need to have strong negotiation skills and be able to adapt these to the aforementioned cultural attitudes and expectations.

Choose a Diverse Skill Set

Your team needs to cover a variety of issues, so when you’re putting together your team as well as the above points they should have a diverse collective skill set. This way whatever strengths and weaknesses they have, they will be able to support one another with their respective abilities. More to the point though, you need a strong team you can rely on to represent you overseas.

Select a Team Leader

As important as team work is, you should also elect a team leader to take charge. This needs to be a more experienced and trusted employee who you know won’t have any issues with discipline and who can work to sort out any tricky situations should they arise.

Reward Success

A final aspect to think about is how you reward their success. Remember that by putting together a strong team for international business, there’s every chance a rival company could headhunt them. So when your teams start being a success overseas, be sure to acknowledge this and reward them to show their efforts are appreciated.

Put the Right Steps in Place Now

If you feel the staff you have could do with extra help in certain areas, then now is the time to put training in place or look to recruit some new talent to help them out. It’s important this is done before you start working abroad so you don’t risk upsetting any clients or scuppering your chances of international success.