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Social Media for Business: How to Efficiently Use Hootsuite to Manage Your Social Media

Social media is important to building your company’s brand and improving your customer services.

However, as well as being incredibly time consuming, continual posting on social media and replying to customers can be difficult. Fortunately, there’s some social media management software that can help you and your Social Media Executive out.

Hootsuite remains one of the best social media management tools available to businesses. But, what is Hootsuite and how can it help you and your social media strategy? In this post, we investigate.

What is Hootsuite and What Does it Do?

Essentially, Hootsuite is a social media management tool. As such, it can help you keep track of many different social media platforms all on one screen. You can do anything from reply to Facebook comments to schedule tweets.

This means that you can continually monitor what people are saying about your brand, and you can respond instantly. You can also access social media analytics across a number of social media platforms.

Regardless of whether you’re monitoring Twitter, Facebook, Google+ or even all three simultaneously, you’ll be able to either post updates or reply to individual customers directly. Hootsuite allows you to view multiple streams at once. You can also schedule tweets, view statistics and review responses. So, no matter what your social media strategy, Hootsuite can help.

In short, Hootsuite prevents you from monitoring different channels individually, which allows you to respond to customer queries faster, post more updates and improve your levels of customer service.

Due to this, it’s perhaps unsurprising that it’s used by brands as big as Coca Cola.

How Can I Use it Efficiently to Benefit My Business?

When you use Hootsuite, there are a number of key benefits for your business, such as:

Put everything under one roof

If you use Hootsuite correctly, it will make your business far more efficient, as all your social channels will be under one roof. This will prevent flicking between browsers, tabs and machines, so it’s a huge time saver.

As well as not having to visit each individual website, you won’t need all the passwords, which is great news for when your Social Media Executive is away on holiday.

So, add up to 35 different social media networks to your Hootsuite account, including your:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Wordpress Blogs
  • Instagram
  • Flickr
  • MailChimp

And many more! By adding it all to one place, you’ll save so much time.

Schedule your posts to avoid fuss

If you’re constantly busy and don’t really know when you’ll be in the office, then you can always use Hootsuite to schedule your posts in advance. This way, if you’re in an important meeting, heading to see a client or away on holiday, your social media posts will still be active, meaning your followers will still be getting great content.

Access more social media analytics data to inform future posts

After writing social media posts, it’s likely that you’ve noticed that some work better than others do, with higher levels of clicks, engagement and buys.

However, by using Hootsuite’s analytics data, you can assess whether your social strategy is working, and which platforms are more successful than others for you.

This can then be used to inform your future strategy, leading to more successful posts, more business brought in and less time wasted on ineffective marketing.

Plus, with Hootsuite, you can publish all these reports professionally and report back to senior management with them.

Boost your customer feedback knowledge

As a brand, it’s vital that you know exactly what people are saying about you. If you use Hootsuite correctly, it can help you ‘listen’ to what people are saying about you. You can track certain key phrases and terms, too. This can help you look for conversations where your brand’s input would be beneficial. There’s no easier way of finding the needs of your customers than through Hootsuite.

Incorporate the whole team

In business, there’s nothing worse than creating a bottleneck. If only one member of your team knows how to operate and access social media channels, then it will cause problems when they’re busy and on leave.

However, if you set up Hootsuite correctly, you can add your entire team. This will not only end the bottleneck, but it will also show you who is working on it and when, so it will show you who is having success.

In conclusion, Hootsuite is a great social media for business tool and, if used correctly, it can make your business more efficient. Give it a try today.